St. Louis as a center of reality TV production? Yes, really!
October 01, 2012 12:05 am • BY GAIL PENNINGTON • Post-Dispatch Television Critic •
One TV series after another, video entrepreneurs are turning St. Louis into Hollywood on the Mississippi.
Part of a crew from Coolfire Originals, including director of photography Dave Rutherford (center) and videographer Ryan Doris (right) set up lights before the start of an "MFF: Mom Friends Forever" shoot on Wednesday, July 11, 2012, in Creve Coeur. Photo by Erik M. Lunsford
From an office on North 10th Street,
Coolfire Originals has landed reality shows on two cable networks, with a third debuting tonight. But the wave has barely started; by early 2013, Coolfire will have six unscripted series on the air nationally, with five of the six featuring St. Louis people and businesses.
“It’s mind-blowing,” says Jeff Keane, president and CEO of Coolfire. “I can’t think of any city outside of Los Angeles and New York that will be featured in so many shows.”
Coolfire’s first series, “Welcome to Sweetie Pie’s,” following “Miss Robbie” Montgomery and her restaurant family, is in its second season on Oprah Winfrey’s OWN, where it is the network’s biggest success story.
Tonight, Nickelodeon launches its new NickMom block on the Nick Jr. channel with “MFF: Mom Friends Forever,” featuring Creve Coeur moms and best friends Judi Diamond and Kate Frisina-White.
Already sold, but with no debut dates yet, are St. Louis-based shows that will air on the Style network, the Discovery Channel and Discovery Fit & Health. (Coolfire cannot discuss the subjects of the new shows until the networks release the information.) Coolfire also developed “Fast N’ Loud,” a Discovery Channel series about colorful Texas men who restore classic cars.
Coolfire produces “Sweetie Pie’s” with Los Angeles partners Pilgrim Productions, and Pilgrim shoots “Fast N’ Loud.” But Coolfire is solo on “MFF” and the three upcoming shows.
Tim Breitbach, Coolfire’s vice president of original programming, was on the set of “Mom Friends Forever” every day. “In the field or in post-production, this was our show,” he says. “We showed we can do the work. I think we also showed that we’re good people, good to work with. The networks get that.”
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