Thought I'd chip in a couple. Here's our municipal wordmark with the town crest, and the nickname we're trying to give ourselves - "The Acadian Village" - I like it, it's quaint. The crest itself isn't the sharpest, but it looks good embroidered on a shirt and accurately represents our community, so I like it in a "it's ours and wouldn't be mistaken for someone else's" kind of way.
This is our tourism branding that's now on highway signs, brochures, and anything else aimed at visitors. The "Our Heritage Your Discovery" is meh, but the airplane/Stephenville thing is clean, so I like it. The Friendly Invasion is our summer celebration of town history, so a bunch of things themed in 1950s Americana. It's fun.
The Harmon Hustle road race, stylized after the US air force banner logo, but in the shape of a sneaker sole. Last years Ladies 10 km winner was from Texas, so it was sort of fitting.
I think it's kind of clever, see here: