For my use, the optimal cost effective choice is not an EV pickup, but an older, high-quality yet cheap used one.
My 7.3 PowerStroke is THE perfect work truck for Quebec, the exact model year for that engine that allows you to pay ~1/3 the yearly plates cost (all other such pickups are subjected to a displacement tax; mine costs the same as a Toyota Echo or Honda Fit).
My first EV will cost me $5k or less, just like my good friend's Nissan Leaf, and it therefore won't be a truck, even though I really like that Rivian pickup.
I wanted to get my gf into an EV for her commute, but last year she changed jobs and started working from home (at a higher-paying job so win win) and barely uses her ICE car anymore, so that plan ceased to make any sense.