Posted Nov 17, 2020, 7:01 PM
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New Yorker for life
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Join Date: Jul 2001
Location: Borough of Jersey
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https://therealdeal.com/2020/11/17/i...=feature_posts
“I don’t buy that NY is dead”: Naftali, Seinfeld team up on billboard
Builder adorns Madison Ave project with comedian’s message of defiance
November 17, 2020
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Miki Naftali got some unexpected partners for his latest venture.
The residential developer has joined forces with comedian Jerry Seinfeld and the New York Times on a marketing maneuver to bolster enthusiasm for New York City.
On Friday night, a crane erected a giant billboard on the side of the Naftali Group’s under-construction condominium at 1045 Madison Avenue featuring an image of Seinfeld’s ode to the city published in the Times in August.
Seinfeld penned his op-ed in response to a LinkedIn post a few weeks earlier by comedy club owner James Altucher that proclaimed “NYC IS DEAD FOREVER” and explained why he, and most people he knew, were moving away.
In his rebuttal, the comedian berated Altucher as “some putz on LinkedIn wailing and whimpering,” and issued a rallying cry to New Yorkers.
“We’re going to keep going with New York City if that’s all right with you. And it will sure as hell be back,” wrote Seinfeld. “Because of all the real, tough New Yorkers who, unlike you, loved it and understood it, stayed and rebuilt it.”
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In a phone interview, Naftali said the idea for the billboard came out of a brainstorming session with his daughter Danielle, the manager of marketing and design at Naftali Group, over holiday signage to put up at the Madison Avenue project.
“First of all, I love Jerry and, second of all, I agree with everything he said,” said Naftali. “I just don’t buy this story about ‘New York City is dead.’”
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