U.K. Brand Oasis Fashion Expands into Canada with 1st Store
September 09, 2018
By Megan Harman
British women’s fashion brand Oasis Fashion is breaking into the Canadian market, with the first location set to open in Halifax this month.
Launched in 1991 in the U.K., Oasis specializes in trendy, colourful clothing geared towards women between the ages of 18 and 50, with a focus on consumers in their late 20s.
“Oasis Fashion always has colourful, bright and happy clothing. It stands out for its prints and colours,” says Matthildur Baldursdottir, owner of the Oasis Fashion franchise in Canada. “The store will have everything you need, if you are going out dancing, going to a business meeting, just casual or if you want some accessories, shoes, bags or jewellery, we will have everything.”
Oasis Fashion operates nearly 400 locations around the world, including both standalone stores and concessions within department stores. After having developed a strong presence in regions such as Europe, the Middle East and South America, the brand is now turning its attention to North America.
With international fashion brands such as H&M, Zara and Massimo Dutti having had success in Canada, Baldursdottir says Oasis Fashion saw an opportunity to expand into the Canadian market, in particular.
Halifax was a perfect location for the chain’s first Canadian store, he said, given the city’s young population—thanks to five major universities in close proximity—and the rapid growth and development currently underway in the city.
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The Halifax store's grand opening is on September 15.
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