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Originally Posted by intrepidDesign
I thought for some reason someone was making a big stink about the signage being back lit, and in the end Burberry bowed to neighborhood pressure, no? It's entirely possible I'm remembering incorrectly. I know, according to the recent proposal (passed?) that signs can't animate, a la Times Square, but can be backlit, which got me thinking about what this meant for Burberry.
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Burberry's standard format would have placed a four story LED video screen facing Michigan, not a back-lit sign. That design was rejected, and a four story window of the same size was the substitute (actually in between there was a version with no fenestration or other features facing Michigan above the first floor).
Since they have been framing walls immediately behind this window on most floors, it appears that it will be used for displays. These will of course be lit at night, so it won't be completely dark. The recent proposal doesn't apply to Burberry even if it does pass because the signs can only be installed on retail centers with a certain number tenants (a minimum of 10 if I remember right).