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LibeskindWatch: Views Safe, Developers Snippy
Thursday, October 11, 2007
Now and forever, the trotting out of the One Madison Park/One Madison Avenue explainer graphic should be an indicator of fun times ahead.
Indeed, the Post's Katherine Dykstra looks at Madison Square Park development today, and there's a bit on the whole blocked views/confusing names thing.
Elad Properties is sticking to the "earliest concept phase" shpiel for the Libeskind tower, but everyone agrees that it will be on the Park Avenue side of the clocktower, and therefore will not block One Madison Park's future views. As for the names, an Elad exec claims never to have heard of One Madison Park(!), and a One Madison Park developer said, "The name fits because we look right up Madison Avenue. And everyone always refers to [One Madison] as the clock-tower building." Meow!
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Quote from the NY Post
http://www.nypost.com/seven/10112007...mad.htm?page=0
Mad smackdown
ONE Madison Park is the name of a 60-story glass residential tower rising on 23rd street on Madison Square Park.
One Madison Ave. is the address of the tittered-about Daniel Libeskind project planned for the clock-tower building on 24th Street between Park and Madison - across the street from One Madison Park. Huh?
"One Madison [Ave.] is the address. It will be a residential tower, designed by Daniel Libeskind," says Lloyd Kaplan, a spokesperson for Elad Properties, the project's developer.
Kaplan claims never to have heard of One Madison Park (smack!) and stresses that Elad's development is only a preliminary concept. "The tower will be catty-corner from the clock tower," he adds.
Translation: The top of the One Madison Ave. building will be on Park Avenue rather than on Madison Avenue, as others have incorrectly speculated (maybe they were confused by the address?). The location of One Madison Ave.'s tower is good news for the developers of One Madison Park. They, understandably, want to make it clear that their building's views of the clock tower and up Madison Avenue, which One Madison Park faces, won't be obstructed.
As for the name . . .
"We're One Madison Park; they're just One Madison. I don't think it's confusing," says Ira Shapiro of Slazer Enterprises, the firm creating One Madison Park. "The name fits because we look right up Madison Avenue. And everyone always refers to [One Madison] as the clock-tower building." (Smack!)