Argos to host 2010 CFL game
Published Thursday October 15th, 2009
Former CFL executive and local resident to be named head of Moncton's CFL host committee
By Brent Mazerolle
Times & Transcript Staff
In advance of today's official press conference, Moncton city officials have confirmed that the Argos will be the home team for a regular-season game that will be played in Moncton next season.
Brent Scrimshaw, VP Atlantic Loto will help bring a CFL football game to Moncton in 2010. Ian Fowler, General Manager of Moncton's Recreation, Parks, Tourism and Culture department, confirmed the host team yesterday and said further details will be released during a press conference scheduled for the Moncton Coliseum at noon today.
Among those attending today's press conference will be Brent Scrimshaw. Although he's a relatively new resident to the Metro area, he has been and will continue to be instrumental in bringing the historic kickoff to Moncton.
Five years ago, Brent, the former Canadian Football League's senior vice-president for marketing and partnerships, was one of two people tasked with choosing between Moncton and Halifax as a site for an exhibition game.
Brent chose Halifax for the CFL, "because at the time Halifax had the better stadium."
He chose Moncton for something a bit more important -- his family.
Now skip ahead for a moment to 2009 and pretend you're advertising to find someone to lead the local host committee tasked with ensuring next September's CFL game in Moncton comes off without a hitch.
Here's the sort of ad you might run:
We are seeking someone with extensive executive experience in marketing and business development in the entertainment and professional sports industries to bring the CFL to Moncton.
Must have demonstrated a strong belief in Metro Moncton through concrete actions. Previous experience working with the CFL a definite asset.
Most of us wouldn't have the curriculum vitae for the job, but Brent Scrimshaw does.
Brent has been a Riverview resident and the executive vice president for Business Development at the Atlantic Lottery Corporation for the past three years. And as will be formally announced today, he is now also the new head of Moncton's CFL host committee for next year's regular season game being held at the Stade Moncton 2010 Stadium on the Université de Moncton campus.
There's bound to be plenty said when CFL commissioner Mark Cohon, Atlantic Gateway minister Peter MacKay, New Brunswick Premier Shawn Graham and Moncton Mayor George LeBlanc gather at noon, so we wanted to be sure the story of how our community wooed two executives -- Brent's wife Lorraine brought her position with Vancouver-based international executive search firm Ray & Berndtson with her -- to Metro didn't get lost in the mix.
Here's Brent, quoted in a Times & Transcript news story Sept. 29, 2004, just after he toured Metro on the CFL fact-finding mission:
"I would say we've had an exceptional 30 hours in Moncton. We looked at some outstanding facilities. More importantly, I think we saw a community at all levels -- business, government and volunteers -- that's very much engaged in this project that we're talking about. Our report back to the commissioner will be nothing but positives."
When the Times & Transcript spoke to Brent yesterday, it became clear just how sincere he had been with his praise for Moncton all those years ago. Whatever the future brings, already, "the history of the CFL in Moncton was certainly a life-changer for me," he said.
"I was overwhelmed with the spirit of Moncton," he recalled of that visit. "When I got home (to Toronto), I said to my wife, 'if there was ever an opportunity...'"
He had talked the talk, and then just six months later, when opportunity knocked, Brent Scrimshaw walked the walk, taking the position at the Moncton-based Atlantic Lottery Corporation.
As mentioned, Lorraine, in the best 21st century tradition, moved her job here, having already brought it once before from Vancouver to Toronto. The couple's daughter, Mackenzie, arrived just in time to start her high school years at Riverview High.
Besides his almost five years with the CFL, Brent spent two years as executive director of the PGA Tour's Air Canada Championship, and most of the 1990s with Molson Canada, first as president of Molstar Sports & Entertainment and then as Molson's vice-president for marketing, Western Canada.
He said yesterday he will be assembling his host committee over the next few weeks, and he is confident the community he and his family have embraced will make the CFL's debut here a success.
"Certainly, the football community here is loud and strong, and there are others in the city who have proven they can organize large events."
Personal note: The husband of the CEO of Atlantic Lotto also is a big CFL'er. He is Jan Carinci, who had a 10 year career in the CFL as a slotback with both the Argonauts and the BC Lions. There are other ex-CFL players in the metro area too. I imagine that they will all be heavily involved in the planning process and/or the host committee.