NEW YORK | One Madison Avenue | 937 FT / 285.6 M | 74 FLOORS

[STERNyc]

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NY Magazine:

September 20, 2007

Alec Appelbaum

"Have We Found Libeskind's Manhattan Tower at Madison Square Park?"

Some months ago, Daniel Libeskind told us he was designing his first tower in Manhattan. We asked where it was, and he said he couldn't tell us, yet, but he would as soon as all the official folderol allowed. A few days later, someone who knows Libeskind mumbled something to us about "One Madison," then promptly hushed up. For months, Libeskind's people have said only that Israeli developer Elad Properties is Libeskind's client for a project somewhere in Manhattan. Well, today, an Israeli news service is reporting that Elad is developing a 74-story apartment tower at One Madison Avenue. You know, that pretty landmark with the illuminated clock tower? According to the report, they'll be adding many stories to make the new structure one of the tallest residential towers in the world.
Back in June, Libeskind told us his project would be on a "historic site, one of the iconic sites of New York City." And, he added, "I guarantee you'll see the Statue of Liberty from there." Aha! And hmm. It's got to be hard to change any aspect of that building. Elad's venerable publicist, Lloyd Kaplan, says he doesn't know what to make of the Globes story. And we're not in the business of glomming news from publications we've never seen before. But either way, we're excited for all the heated debate about the effect of skyscraper shadows on the iciness of Shake Shack custard in coming months.


Globes Online:

September 20, 2007

Ariel Rosenberg

"Tshuva to build Manhattan’s tallest residential building:
Yitzhak Tshuva’s project will top the 72-story Trump World Tower."

Yitzhak Tshuva’s private real estate arm Elad Properties is planning to build Manhattan’s tallest residential skyscraper, which will be one of the tallest buildings in the world. He is apparently taking to heart the words of the Leonard Cohen song, “I’ll Take Manhattan”.
Elad will invest $450 million in the One Madison Avenue building, fronting Madison Square Park and East 23rd Street, adding floors to the 17-story New York City landmark. The result will be a 74-story skyscraper that will by 900 feet (274 meters) tall. The building will top the 72-story 262 meter Trump World Tower. The 283-meter tall 70-storey Trump Building, an office building on Wall Street, will still be higher than Tshuva’s new development however. Only two residential skyscrapers in Australia - the Q1 Tower in Gold Coast, Queensland, and Melbourne’s Eureka Tower - will top One Madison Avenue.