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Originally Posted by WCArch
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They need the space. Not only for the sales, but for the back area. They lost part of their basement level stockroom to the Central Subway. Their break room and time clock has been relocated to the second basement level of 55 Stockton (under Crate&Barrel). So for them to start work they have walk into 55 Stockton, walk down 2 flights, go to the northwest corner of the building, clock in, back up to the street, walk down the block, around to Ellis street and around the corner to their employee entrance.
As far as the new building with the massive doors, I think that's a pretty cool feature though I wonder how often the doors will be open. I somehow picture them installing them, using them in the beginning and never opening them gain much like the skylight over the Nordstrom side atrium in the Westfield Mall. It will certainly have a better presence from Union Square and give the tourist a place to take pictures from across the street. As it is now, there is construction wall and the tourist stand outside taking pictures of the Apple sign and blocking the sidewalk.