Quote:
Originally Posted by WarrenC12
Which ones? The Bolt has a massive battery issue and they just shuttered production for who knows how long.
They'll lose market share then, to Tesla, Rivian, and anybody else that can produce a viable alternative.
Market dominant by 2026? Depends on your definition. I think we'll hit the tipping point right around 50% by then though. It's all about trends. We still burn coal for electricity, but coal mining companies are already going bankrupt in large numbers.
|
I was thinking more about the Hummer EV and Cadillac EV which both sold out more or less immediately. The Bolt is their "last generation" EV at this point and is still a little environmental car like a Prius that is "uncool". GM is only now starting to shift EV production to actual demand products which are highly profitable, and those products are selling as fast as they can make them.
Once GM starts rolling out more Ultium platform products they will be doing fine.
Telsa is a niche product more akin to a Honda Ridgeline than a Silverado, albeit far more capable. It's simply too expensive and not designed to be economical for real "work". Real truck volume sales (and profit) are in cheaper, workhorse trucks, and neither Tesla or Rivian are that.
And that's not even addressing manufacturing abilities. The US sells 12 million trucks annually. Telsa delivered under 1/20th of that in 2020 across their entire product line. Rivian is a super-niche brand with very low production numbers for years to come.
They both may offer compelling products, but they aren't going to stealing most of the Big 3 marketshare any time soon.
Again, Ford is hoping to produce 80,000 F150 lightnings a year for the next few years until they can tool up capacity more and dependent on market demand. That's about 8% of their typical annual F-series sales volume. Even if they add 80,000 additional units every year for the next 5 years, electric isn't going to surpass gas sales until 2027 or 2028, and that's assuming that demand for electric shifts as rapidly as ford can produce them.
I wholeheartedly agree that electric sales will be taking off and approaching 50% marketshare by 2030 - but it won't be 100% and it won't be solely from Tesla, and it won't bankrupt the major automakers.
GM is planning to have an electric Silverado in 2-3 years as well, it's not like they aren't working on it. And like Ford, day 1 of production of that product type will likely surpass total sales of Tesla Cybertruck and Rivian combined.