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Originally Posted by theman23
Toyota is going to be the no.1 selling vehicle maker in the USA this year (and likely globally), topping GM with YTD sales up over 30%. They also own the PHEV/hybrid market (>60% market share), which is a larger segment of the market than BEV and growing at a faster rate. They are fine. They will get into the BEV market when its time.
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Nokia and Blackberry claimed they were just peachy as the iPhone and Android were taking off. Where are they now? And they were substantially more dominant in the phone market than Toyota is, in the auto market.
Also, PHEVs have a limited shelf life. Think of it this way: the engine, fuel system, exhaust, etc has a cost. And that's over and above the 15 kWh of batteries and electric motor already in the car. When the cost of extra batteries to achieve a certain range is lower than the cost of the ICE powertrain in a PHEV, automakers who have the supply will ditch PHEVs. PHEVs made sense in the 2010s when batteries were expensive. They won't make much sense beyond 2025.
Quote:
Originally Posted by Architype
Toyota likes to stay behind the curve with the latest technology and perhaps innovation, they let the Europeans experiment with that and work out the bugs first. They are about quality control, efficiency, and perfecting technology, and will follow when it is expedient.
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As we've been saying, production capacity matters. As the article points out, GM and Ford are effectively investing 4x in electrification. Toyota could well discover they don't have the battery supply to catch up, and consumers are increasingly finding BEVs as alternatives to their offerings. This is why I keep saying the Chinese OEMs are going to eat their lunch in several markets. They've already got BEVs that are the same price as the Corolla.