Quote:
Originally Posted by Acajack
But it's very rare for an establishment in Canada to make that fact part of their marketing or branding and advertise with a team or city name from out of town, its logos and jerseys, etc.
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because chicago is such a
GIANT magnet for big10 grads after they get out of school, at any given moment in time there are tens of thousands of big10 alums between the ages of 20 and 40 living in chicago (particularly concentrated in downtown and up into northside trendy neighborhoods.
bars that actively brand and market themselves as dedicated places for a specific school on gamedays can clean up on football saturdays and during b-ball season.
this also works because chicago doesn't really have a true "hometown" big10 team (yeah, yeah, there's northwestern up in evanston, but it's like the red-headed stepchild of the big10), so the bars that do this aren't really in much danger of alienating locals who didn't go to a big10 school.
in chicago, there are only two kinds of people: big10 grads and people who don't care about college sports.