Quote:
Originally Posted by Coldrsx
Helmet ads, ads on the glass, it's just a matter of time before they become Euro-style.
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I've always hated this comparison, mostly due to the fact that European leagues do it out of necessity - they need that revenue and they need as much as they can possibly get to stay afloat - whereas the NHL is doing it because it's simply another revenue stream to exploit. They're arriving at the same thing from different directions.