Chinese Variety Retailer YOYOSO to Enter Canada with Plans for Multiple Storefronts
February 26, 2020
PHOTO: YOYOSO
Chinese variety retailer YOYOSO is kicking off its entry into
Canada this spring with its first storefront set to open in a shopping centre in Regina. A company representative told Retail Insider that YOYOSO will look to open 30-40 stores in Canada, and possibly more depending on performance.
YOYOSO’s first Canadian store will locate at the Southland Shopping Centre in Regina. The franchised location will be located in a 2,000-square-foot space in the mall which is anchored by Canadian Tire, Safeway, and a Cineplex cinema. Renderings of the YOYOSO store show a bright space characterized by the retailer’s blue-green branding that is eye-catching. Other major markets in Canada are also expected to see YOYOSO stores open as the brand further penetrates the Canadian market.
The retailer focuses on eight categories in its stores, including health and beauty/cosmetics, home accessories, fashion accessories, fashion bags, digital accessories, stationery & gifts, seasonal products, and imported food. A total of 5,000 products are available and YOYOSO says that 500 new items arrive in its stores each month. Target markets vary from mainstream value-seekers to even “white collar workers” and “the petty bourgeoisie” according to a post on the Southland Shopping Centre website. “As far as now, the YOYOSO stores have totally served more than 1 billion customers all over the world,” the post goes on to say. More than 100 designers create products for the retailer’s stores.
...
YOYOSO was founded in 2014 and now operates more than 1,000 stores in 30 countries worldwide. Markets include China, Malaysia, Philippines, Australia, New Zealand, Mexico, Bahrain, Brunei, Georgia, Kuwait, India, South Africa, Hungary, Mongolia, Brazil, the United States, Guatemala, Ecuador, France, Russia, and Iraq. South Africa is a new market for YOYOSO, according to its website.
...
https://www.retail-insider.com/retai...le-storefronts