This building looks like a timid, lazy-man's version of a SHoP Architects-inspired design (
1, 2, 3), what with all the different facades and pseudo modules. SHoP knocks it out of the park though, whereas this just feels underdeveloped and boringly awkward. It's just so huge and basically a square! At
least they could vary the height to give the roofline some interest. And be less timid about varying the facade depth. (again see links above)
The huge grocery will be awesome for that area, though.
This "Hub on Campus" thing is on other campuses in the US as well. I guess it's a newish development package concept?
http://huboncampus.com