Ah yes, Moirs. A local company that eventually sold out to a US company (Hershey's), who
later moved production out of Canada - thanks, Hershey's...
.
Anyhow, back to better times. One of my grandfathers and one of my aunts worked for Moirs, so there were family connections for me. As a city becomes more modern, or 'Disneyfied' (to steal Keith's expression), it no longer becomes acceptable to have an industrial building, like the Moir's factory, downtown. Which IMHO takes some of the character away from the city, but may make it less attractive to tourists.
Regardless, too bad that this isn't a colour photo, as I imagine the truck was quite resplendent in its gold hue (including wheels and tires):
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Some pics of the factory just before demolition (1975). One can't argue that it didn't have a presence in the downtown, but at least it gave up its life for the Metro Centre and WTCC.
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Here it looms large over City Hall in this photo of excavation for Scotia Square from 1968:
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Another:
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A slightly different perspective:
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