Quote:
Originally Posted by Nouvellecosse
Well they sell the exact same products at the exact same prices and even have the same items featured during their sales. Not Not sure the purpose of having the two chains operating in duplication like that. You'd think if they wanted to maintain two separate brands they would do something to differentiate them.
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It's called "Don't Beat the Competition, Be the Competition", it's about the illusion of competition between two ostensibly identical stores.
Future Shop entered the US market in the 90's and had a mutual bruising with Best Buy everywhere they clashed. They eventually left the US and got ready for the eventual siege when Best Buy entered Canada.
In 2001 Best Buy came North to a waiting Future Shop who had bought Computer City to those locations and associated Canadian infrastructure out of Best Buy's hands as well as having secured a lot of redundant locations to tie them up.
Deciding that fighting Future Shop was at best going to be ruinously expensive and possibly futile, Best Buy bought them out and established the duality we have today. Best Buy the clean and bright US retailer of your Black Friday roadtrips. And Future Shop, the name you "trust".