I wouldn't be surprised if everything from Mercedes House north and west became more associated with Waterline Square, the Riverside Boulevard condos, and Lincoln Square. Perhaps a new neighborhood name could derive from these names floating around.
While we're at it, let's anchor this burgeoning area with a replacement tunnel for the remaining viaduct of the West Side Highway, and accompanied park space. And also, a new or relocated cultural institution inside the old IRT powerhouse à la Tate Modern in London. Do we have a museum of science and industry?
A gal can dream.