Posted Jul 26, 2020, 3:03 PM
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Join Date: Oct 2010
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Analysis: F1 U.S. Grand Prix at Austin Doomed Since March
https://www.autoweek.com/racing/form...VZwCPPlT5pDNiQ
Quote:
Let’s face it: The U.S. Grand Prix at Circuit of the Americas in Austin, Texas, was doomed since March 6, when the South by Southwest media festival was canceled when Austin mayor Steve Adler declared a “local disaster” due to concerns over the coronavirus. It was the first time in SXSW’s 34-year history the event was cancelled.
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So anyone surprised by the cancellation last week of the race—as well as all the North American races in Canada and Mexico, and even Brazil— hasn’t been paying attention. It only makes sense, financial and otherwise, for F1 to come to North America if it can race at all three venues, and that won’t happen.
Where does this leave Circuit of the Americas? In a bad spot, according to a statement from track head Bobby Epstein, who called the cancellation “prudent but painful.” The track has also lost its other major event, the Red Bull Moto GP motorcycle race, though it has been able to host a handful of other, lesser events, such as the lightly attended FIA WEC race last February.
It's estimated that the COTA F1 sanctioning fee is between $20 and $22 million annually, covered by money from the state of Texas. But when it comes to actually making money, COTA has three income sources for the F1 race: Ticket money, secondary hospitality (tents and such, since the Paddock Club money goes to F1), and the state. TV and sponsorship money go to F1.
Had F1 insisted on running the race without spectators, the only way the track might have benefitted is renting the track to F1, or some other promoter, and that likely wasn’t going to happen.
Actually, none of it was going to happen. Aside from the Austin government mandate, travel inside and out of the U.S., for the international crowd F1 draws, would have been a nightmare. Originally, we were afraid that foreigners would bring the coronavirus here—now, those foreigners are afraid of bringing it back home from the U.S.
Oh, well. There’s always 2021. Hopefully.
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Last edited by turn1; Jul 26, 2020 at 9:49 PM.
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