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PAUL WILSON: Hamilton International Airport — the secret is spreading, but more destinations please
Our little airport is not quite the secret it once was. It handled 725,000 passengers in 2018, 21 per cent more than the year before.
"Dina Carlucci, the airport's marketing director, says up to 25 per cent of the Dublin bookings are coming from New York state. The flights are cheap anyway — and because they're priced in Canadian dollars, they're a real bargain for Americans.
It's not all wins for HIA. Air Canada quit its run to Montreal three days ago. Carlucci says the airline seemed to be going after business travellers, and they often want hourly frequency. Two or three times a day won't cut it.
But she thinks targeting the leisure traveller to Montreal could pay off. "I would encourage other carriers to strongly consider that market."
Last fall HIA lost fledgling low-cost carrier Flair Air too. The Competition Bureau of Canada is now looking into whether WestJet's discount carrier Swoop used predatory pricing to squeeze Flair out.
WestJet flies daily to Calgary from Hamilton. And Swoop flies to Abbotsford, Edmonton, Halifax, Winnipeg. Its U.S. destinations are Fort Lauderdale, Orlando, Tampa Bay and Las Vegas. And beyond the U.S., along with Sunwing and Air Transat, there are flights to seven sun spots.
But HIA needs more destinations. Carlucci knows where people want to go. She says the airport regularly surveys passengers about that. And now there's a new method of reading public demand.
A couple of months ago, the airport installed six jumbo gum ball machines — the brainwave of local firm Laundry Design Works. Below the machines, the question is posed: "Where do you want to go next?" The choices, at 25 cents a vote: Ottawa, New York, Vancouver, London, Paris, Los Angeles. Apparently London is inching ahead on the gum gauge."