Quote:
Originally Posted by esquire
I'm certain TNSE knew that the honeymoon would end eventually and planned accordingly. There's no way it wouldn't have. That said, demand has softened more than I'd have expected considering that the Jets are a pretty good team - people were paying a fortune to watch the Jets when they were a punching bag but it feels like there's less interest in buying tickets now even though they're still a playoff team.
Bottom line, it in no way feels as though the Jets have outgrown Bell MTS Place.
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Exactly. For their first season back in 2011, the cheapest full season tickets started at $1,775 and for the 2019/20 season, they started at $2,211 - an increase of 25%. In comparison, average weekly earnings in Manitoba only increased by 21% between September 2011 and September 2019, so they've been raising ticket prices slightly faster than incomes have been rising, which means that for the average household ticket prices are taking up a larger share of the household budget than before.
I think Manitobans were really excited to have their team back (hence the honeymoon period) and were willing to pay accordingly. But after the initial wow-factor wears off, many are realizing that the financial commitment is not insignificant, and naturally if some peoples incomes aren't rising as fast as ticket prices, some people will drop out or opt to watch on TV instead.
If True North really wants to keep increasing their prices at a current rate, they should be working hard to fill their office towers with tenants that will bring high-paying white-collar jobs from outside Manitoba in to Manitoba.
Simply having the presence of a professional sports team does not increase the economic health of a city - efforts should be made to increase wages and the number of people employed earning good wages if they are to truly sustain significant price increases that outpace wage growth.