Quote:
Originally Posted by buzzg
Bernier was quoted in the paper saying "I don't know if I'll ever make money off of this." That's a bizarre business plan.
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Yeah, this was a little eyebrow-raising. If we were talking about installing this same insane beer cooler in the existing location, then okay; it's a bit of a risk.
But we're talking about a multi-million dollar renovation of a 20,000 square foot restaurant for a relatively unproven concept that will no doubt bleed cash for a long time. The monthly operating costs on a building like that are probably somewhere on the order of $50K/mth including rent, taxes, insurance, and so forth. And who knows, they probably got a few months worth of free rent out of the deal, but that's completely immaterial in the overall scheme of things.
Anyway, who knows. It's just all very unconventional...