Another interesting tidbit from CityBusiness...
Quote:
New Orleans' Market Street redevelopment must balance local and tourist appeal for success
March 1, 2011
By Jennifer Larino
Developers behind the project envision a super-regional retail center with restaurants and a riverfront park. They hinted earlier this year that they were close to signing outdoor retail behemoth Bass Pro Shops as an anchor tenant.
Perhaps the Market Street power plant redevelopment's greatest advantage in reversing that fate is the space developers have to work with. The Shops at Canal Place on Canal Street and The Shops at Jax Brewery on Decatur Street were developed on 3-acre and half-acre lots, respectively. The Market Street power plant sits on 11 acres.
Project director Michael Ullian said more space means more room to address accessibility, the very element New Orleans downtown retail centers lack. He points to Riverwalk Marketplace, a long, enclosed tunnel of stores embedded downtown where parking is limited and costs money. That, he said, turns locals away.
"A person going to the Gap for T-shirt and shorts wants to get in and get out, they don't want to have to walk through a whole tunnel," Ullian said. "It has to be convenient. If you can't get in and get out quickly, you're not going. "
Ullian said redevelopment plans emphasize well-lit and open parking and open-air storefronts. A riverfront park on unused wharves could provide a common area.
"We can't just plop down big boxes in a sea of parking," said Ullian, noting the vision is similar to The Grove in Los Angeles, an open-air retail center with brand name retailers ranging from Nike to Coach, restaurants, a movie theater and its own trolley line.
Accessibility to Market Street will reinforce a retail mix of premium, brand name retail chains, he said.
"You've got to be very careful as you move down through this whole process and make sure (the development) is sprinkled with stores that people really go to on a regular basis," Ullian said.
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I'm not sure how to reconcile Ullian's comments about nobody wanting to "walk though a tunnel" and "well-lit, open parking" with his comparison to The Grove, which has only one large garage.
As I've mentioned before, Ullian also led the effort to build Midtown Miami, which is excellent... exactly what Market Street needs to be. A strong retail mix lifestyle center combined with mid-rise housing and public space, with lots of parking that is artfully integrated into the development. Everything is well-designed.
There are plenty of similar developments in other cities, but many of those involve underground parking - not really an option in New Orleans unless Ullian can con the city into picking up the massive tab.