SANTA CLAUS LANE aka Hollywood Blvd.
We’ve all seen some photos of the decorations on Hollywood Blvd. when it turns into Santa Claus Lane. (One or two of the following have been previously posted and another is similar.) It started in 1928 to promote Christmas shopping and lure shoppers away from downtown. The first year 100 living firs were dug up from the forest near Big Bear and placed along Hollywood Blvd. in wooden planters!
L.A.asSubject/KCET
Daytime view:
USC
They were even lit up at night by 10,000 incandescent lightbulbs! The following year it is
said they were all transplanted to areas around the Hollywood Bowl.
At some point (maybe the tree supply was dwindling) the organizer’s experimented with
metallic wreaths featuring Hollywood stars likenesses. Here’s a photo from 1932 at Vine Street.
You can make out John Wayne’s photo on the corner. (The CoCo Tree Café!)
USC
After the wreaths, these conical lighted metallic trees followed.
(Taft Bldg. is at right so photo is near Vine Street.)
LAPL
Here’s a noirish 1935 view of “Santa Claus Lane”
USC
Circa 1938, this Christmas Tree designed to fit over the light standards arrived. Paint and
lighting varied but this classic decoration stayed for over two decades!
Dick Whittington Collection/USC
The building in the background is the Bank Building on the corner of Hollywood & Highland.
I wonder what can be found in that store next door at 6773 Hollywood Blvd.? “Her Secret”…
There was no parade during the war years (1942-1944), but the mid to late ‘40’s still saw these
marvelous creations in use, as we see here in another noirish view of Santa Claus Lane in 1948.
LAPL
And they weren’t all the same colors as we see in these color photographs circa 1950:
LAPL
Melody Lane is on the North West corner of Hollywood & Vine.
(Anyone know what Brooks or Chi Chi were? Or make out the marquee on The Admiral?)
This was taken at Highland looking West on Hollywood Blvd. The Owl Drug Store is on the
corner and the Roosevelt Hotel in the distance. Anyone make out any of the great neon signs
in the middle?
LAPL
To give you an idea of how large these lighted trees were, here’s Joe E. Brown
(“…nobody’s perfect”) and Santa Claus in a storage area.
This photo shows two young boys peering at them through a fence.
PatricksMercy/Flickr
A commenter who remembers seeing these writes:
This tree lot location in Burbank is now the Southern most NBC parking lot at the North West corner of Bob Hope Drive and Warner Blvd.
NBC Burbank in 1953. Note Hollywood Blvd. Christmas trees in upper left corner of photo:
mepurina/Flickr
And in 1953, we see a Pacific Electric Streetcar coming toward Ivar Street. The caption states
that 1953 would be “the last year streetcars would take part in Tinseltown’s Yuletide Festvities.”
Metro Transportation Library and Archive
And a few more:
LAPL
LAPL
Walter Abenseth P.E.Collection/
VLA
Looking towards the Hollywood Hotel at the NW corner of Hollywood & Highland in Dec. 1953. Behind the P.E. Red Car is Grauman's Chinese Theater.