McGregor bets heavily on VictoryLand growth
By Rick Harmon
rharmon@gannett.com
Milton McGregor is making the largest bet ever at VictoryLand. The owner of the dogtrack/electronic bingo facility off the Shorter exit of Interstate 85 is wagering more than $100 million that he can turn VictoryLand into a major tourism destination by vastly increasing its entertainment offerings, rather than its gambling.
When the new VictoryLand opens in approximately two years, he said it will feature a luxury hotel that will accommodate 300-500 people, a top-flight entertainment complex that may accommodate about 1,500 people and at least three restaurants.
"We are going to have a fine steak house restaurant, a first-class seafood restaurant and the largest buffet anywhere in the Southeast," McGregor said. "We are even considering a fourth restaurant."
The expansion, which McGregor said he has been planning for between six and eight years, won't just bring more tourists, but more jobs. McGregor predicts between 600-800 new jobs.
Those jobs are one of the reasons that Tuskegee Mayor Johnny Ford will be at VictoryLand at 2 p.m. today, honoring McGregor with a proclamation from the Tuskegee City Council.
"While the state is announcing how proud it is to have new foreign industries locating in Alabama, I think we have to give as much recognition and praise to a local industry that is making a $100 million investment here in Alabama," Ford said. "For us in Macon County, VictoryLand is our Hyundai, our Mercedes, our German steel plant.
"It is an Alabama home-grown industry that is already the highest tax payer in our county and employs more people than any other institution here."
Ford sees the hundreds of jobs the expansion will create as huge for the area, especially since VictoryLand has tried to hire local workers whenever possible. But he said he believes the expansion will create more jobs outside of VictoryLand.
"The Tuskegee Airman National Park site also will be opening up next April," Ford said. "That is a $29 million project, and it's going to attract around 400,000 tourists on a national basis. Now, instead of coming for the day, people may stay several days."
McGregor said that is one of the reasons for the expansion.
He said many of the people who come to VictoryLand come from Georgia and Florida, specifically Georgia. But many come for the day and then drive several hours back.
He believes the VictoryLand expansion will allow them to stay for a weekend, and will give non-gamblers who may be with them plenty to do.
Another reason is to keep people from driving non-stop through Alabama.
"Right now, you have a lot of people driving through Alabama to go to the casinos in Mississippi," he said. "We want to give those people more of a reason to stop and to stay in the state."
One of those reasons will be top entertainers, such as Kenny Rogers, Lionel Richie, Ronnie Milsap, and The Commodores. He also plans to bring in current stars along with the classic ones.
"My goal is to have a big artist come in about every other week, and to put on maybe two or three shows while they are here," he said.
He said he will keep the shows cheap, partially because they are a great advertisement for VictoryLand.
"We put on a free Ronnie Milsap concert, and I saw people I'd never seen out here before," he said. "The thing was a lot of them came back. They said they just hadn't realized how much there was to do out here until the concert brought them out."
Although he's talked with consultants about the expansion, he said he didn't need to. He said he's already talked with literally thousands of people over the years who have urged him to put a nice hotel, nice restaurants and bring live acts to VictoryLand so they didn't have to drive all the way to Mississippi.
He is counting on the expansion to bring almost half-a-million more people a year to the facility.
"We get about 2 1/2 million visitors a year now," he said. "We believe this will increase attendance by about 15 to 20 percent."
One structure has already been built. It's a parking deck, but McGregor points out that it is a nice one.
"It's five levels, has several hundred security monitors, music throughout, and has elevators on all the levels," he said. "It is one of the nicest parking decks I've seen anywhere in the Southeast."
The parking deck, which he started constructing in April 2006 and which was completed ahead of schedule in April 2007, holds about 8,000 cars. Experts tell him the cars will carry an average of 2.7 people each so that about 20,000 people will be able to park there.
The decision to start the construction with the parking deck was an easy one. The rest of the construction project is so massive it takes up almost 60 percent of the existing parking lot.
He believes the expansion, which should be completed in June 2009, will bring in enough tourism to have a direct economic impact on Macon County and most of the surrounding central Alabama counties including Montgomery. But, he said, if the success of Mississippi's gaming/entertainment facilities is any indication, that tourism could also have a major indirect impact on the entire state.
While hopeful that VictoryLand would increase tourism, Alabama Tourism Director Lee Sentell was also cautious in his optimism. He said that while the Mississippi casinos have been successful in increasing tourism, one also needed to recognize that the gambling laws in Mississippi are far different from those in Alabama.