This is seriously the worst logo I've ever seen for an "upscale" housing development. It's like they heard us mock it for looking like the Vape King logo, and they doubled down and made the logo look even more like a vape shop, and added an entirely mockable motto in "99 King: A Regal Lifestyle"
... and don't get me wrong, I'm glad to see this project is finally getting built, as it's certainly an improvement over what was there previous 30 years. Nonetheless, 99 King is a terrible kaleidoscope of design styles and "unique" features that just don't work. They've chosen the most ridiculous ways to try and make this place seem upscale and luxurious, but the end result is something that looks incredible cheap, or even gaudy.
David Hickey, NB's Minister of Housing and Saint John Harbour MLA posted this video and caption on his socials about 99 King:
• Video Link
32 new affordable units isn't much of a crowning achievement, pardon the pun, and I hope our housing minister has much bigger projects to post on his socials into the future.
With the announcement of
up to $300 million in funding for affordable housing, I hope minister Hickey and Susan Holt can get the funding for some far more impactful high rise projects in Canada's first city than these 32 units in 99 King.
It would be great to see some very ambitious mass timber high rise projects funded here in the Port City, as the government program prioritizes projects utilizing modern methods of construction, like mass timber. BC already has allowed 18 storey mass timber builds, so there's really no good reason NB couldn't green light similarly ambitious mass timber proposals.
Yet, from what I understand, there's almost no mass timber industry in NB, one of Canada's most heavily forested provinces. Would sure be nice to see the government fund some really ambitious high rise, mass timber projects in the urban cores of NB's "big three"... high rise projects would not only be considered affordable rental housing, but
desirable rental housing.
Wouldn't posting a sizzle reels of 10-15 storey publicly owned, affordable, and desirable housing project be a far more effective advertisements for the government's housing strategy than all these tiny 4-6 storey that our politicians take photo ops in front of on a regular basis?
So far, the only high rise projects that I've seen our housing minister post on social media are privately owned projects. I think the government could get a lot more bang for their buck, and much better long term investments, if they built far more publicly owned rental housing. I think most people would rather pay their rent to the public, which would be re-invested in maintaining publicly owned housing and building new housing to keep up with population growth.