The sign is fine. It's 'in-your-face', humourous, and it gets noticed. This is their corporate branding (10 stores open, 6 to open soon) across parts of Canada.
What I find sad is the ugly wrap covering the windows and doors. Are window/door coverings for pot shops required by law in Saskatchewan? I remember when I was a kid in the 60's that bars had to have their windows covered. You know, you can't make it look too appealing to the kiddies