Quote:
Originally Posted by 1overcosc
Ottawa & Gatineau are very distinct markets, though... people generally stick to their side outside of work and the northbound booze/sex/ski trips.
If anything this shows that Simons gets it.
|
I get that sense as well. Peter Simons is a smart guy with good instincts.
Simons Rideau won't be a "destination" for people on the Quebec side. They'll go to the Gatineau store for the most part. They may pop into the Rideau store if they work in the area or happen to be at Rideau for some other reason, but by and large their "go-to" store is going to be the one in Gatineau.
The marketing for the Gatineau store is very much "you wanted us and we're finally here!", and tailored to a market that already knew the brand. Peter Simons said he was actually shocked at the postal code data that showed how big a chunk of the clientele at his Laval store (and to a lesser degree the downtown Montreal store) came from the Gatineau area.
Simons Rideau will have more of a "let's get to know each other" type of approach. They're not totally unknown in Ottawa like they were in Edmonton, but it's still more virgin territory than Gatineau is.