Quote:
Originally Posted by officedweller
Nah, I don't shop there, but I thought it was counter to what everyone else raised - that they are trying to develop their men's line.
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Despite their focus on growing their men's line their marketing has always remained women-centric.
And there are a few signs that they are happy with the growth of the men's line and will allow it to grow organically from here on out. For example, they cancelled the "I love you, man" discount which gave 40 percent off any purchase to the male family and friends of any store member, and the foothold the men's line has established in the market was cited as the reason why.