Old venues await new crowds
Underused halls on James St. N. give arts scene room to grow
June 11, 2010
Andrew Baulcomb
The Hamilton Spectator
http://www.thespec.com/News/Local/article/786456
It's no big secret that James Street North is undergoing a renaissance, but what you may not know about are its hidden gems.
Scattered throughout the downtown core are a series of gorgeous, cavernous, and historic spaces that have seen Hamilton through some of its best and worst times; even though few people see them.
Some are covered in dust and grime, others still could use a fresh coat of paint. Many are located above or below street-level, with only a dimly lit staircase hinting that more lies ahead.
It's on James Street North where you can meet Nelson Benevides, owner and general manager of Academica Hall. As a young proprietor who generally caters to an older Portuguese crowd, Benevides is excited about the growing arts scene in the area, and the potential to expand his business.
"It's very popular in the Portuguese community, but unfortunately not many people know about the place," said Benevides, walking to a massive upper-level banquet hall in Academica that is generally unused. "If artists and other people show interest, of course, we're open to all ideas."
With solid hardwood flooring, room for 170 people, and a full bar fixture, Benevides is hoping the growing need for exhibition and event space in the area will lead to a renewed use of the hall.
A similar space lies in the basement of Academica, once marketed as the Conga Room, but also generally vacant.
"Obviously, if we can expand and attract other people, it would be better for business, better for the community, and better for James Street," added Benevides, who hopes to rent out both rooms to new tenants.
Further south on James Street North, things are a little different. Perched high above the popular Harvest Moon restaurant lies the Red Mill Theatre, a former silent-film house that dates back to 1907.
Despite lovingly restoring the venue with his own blood, sweat and tears, the owner of the Red Mill Theatre wishes to remain anonymous and shies away from promoting the gorgeous, heavily detailed space for general use.
"I'm interested in something really mellow and calm, but everyone wants to make money and do the whole alcohol thing," said the theatre's owner, referring to the growing demand for large venues from city nightclub promoters.
For the most part, the Red Mill Theatre is used for bridal showers, banquets and traditional Chinese events. But that doesn't mean the demand isn't there.
Leo Tsangarakis, a part-time event promoter in Hamilton, noted that most young people in the city are dying for a new, large space in the downtown core.
"In my opinion, Hamilton needs a venue with some financial backing," said Tsangarakis, who also works as a manager at the Bean Bar in Westdale.
"As people start realizing the need to buy and eat local, they also need to support local arts. Even if we're importing the talent."
In terms of larger events, Tsangarakis said, "promoters can't pull them off in Hamilton, because the venues lack capacity and, therefore, income from the event."
Belma Diamante is hoping to change all of that on James North.
Owner of the once-grand Tivoli Theatre that's now an auditorium without a street-level facade, Diamante has major plans to re-establish the space as a cultural hub.
Plans include a $15-million renovation and addition on James Street North, bringing the partially hidden auditorium back to life in the community.
"We're hoping to have it complete by 2015, in time for the Pan Am Games," said Diamante, who hopes to finance the project in three phases, using community and government funding.
The overall idea, she said, is to offer a new space for the city's burgeoning arts scene, but one that isn't quite as big or daunting as Hamilton Place.
For now, those interested in some of James Street's hidden gems can check out Academica Hall tonight for Artopia, part of the James Street North Art Crawl. Tickets are $10.
A masquerade ball, raffle and concert will be held upstairs, with a portion of proceeds going to Hamilton Artists Inc.
NEED TO KNOW
What: Artopia Masquerade, a fundraiser for Hamilton Artists Inc.
When: Tonight, 7 p.m.
Where: Academica Hall, 242 James St. N.
Cost: $10