Outdoor billboards take off at airport
Halifax International Airport Authority is finally going high-tech for advertisers wanting to get their message out to the millions of people who visit the airport.
The authority will soon sign a contract with Pattison Outdoor Advertising to provide advertising space on a variety of outdoor display billboards. Two of the billboards will be digital.
"Pattison has been getting into the digital age for the past year or more, so we thought this would be a prime opportunity to start at the airport with two . . . digital boards," Sherry Kirwin, Pattison’s general manager in the Maritimes, said Wednesday.
Ms. Kirwin said the boards are the latest technology. The outdoor boards will have a nine-advertiser rotation, with each advertiser getting their message displayed six seconds at a time or once every minute.
The digital display boards are scheduled to be operating by Dec. 1.
Ms. Kirwin said Pattison will also offer other advertising opportunities, including possible wall murals on the airport’s new parkade as well as some standard airport billboards.
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