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Montreux to replace the New Frontier
By Liz Benston <
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Las Vegas Sun
As other casino operators announce plans to redevelop their older properties, New Frontier owner Phil Ruffin hasn't had a lot to say about his long-awaited plans for his aging Strip hotel.
Ruffin says he's not sitting on his hands.
The name of his planned megaresort will be Montreux, after the Swiss resort town with a famous annual jazz festival.
Ruffin says he is close to announcing a financing package.
"These things take time," Ruffin said. "It can take nine months to do an architectural plan and five months to come up with parking plans."
"I'm trying to do something nobody's ever done before, which is develop a resort without any help or partners. It's very hard to do," he said.
To capitalize on the resort town's brand, Ruffin said he's also working on plans to bring the internationally known Montreux Jazz Festival to the new property, which is scheduled to break ground sometime next year and open by 2010.
The New Frontier would be closed and demolished before ground is broken on the Montreux.
The new hotel would have about 2,750 rooms, including about 750 suites, and cater to customers who patronize high-end properties such as the Mirage or Paris Las Vegas, Ruffin said.
Perhaps the most-talked about feature would be an "observation wheel" that would be positioned in front of the property and facing the Strip.
Ruffin said the wheel, tentatively called the "Las Vegas Eye," is modeled after the famed London Eye. It would enable tourists to take pictures of the Strip from slow-moving, temperature-controlled cabins that rise to more than 450 feet in the air.