Even though the Bulls might be done for the playoffs (let's hope not), at least Reinsdorf is finally set to take advantage of the excitement surrounding the Hawks/Bulls. LA Live Lite.
http://www.chicagobusiness.com/artic...s-retail-space
United Center plans retail space
By Ryan Ori and Micah Maidenberg
Not far from the Michael Jordan statue, the United Center's owners hope a $75 million to $85 million retail development soon will take flight.
Chicago Bulls owner Jerry Reinsdorf is leading a venture that plans to build 260,000 square feet of restaurants, bars, a team store and event space in the sprawling parking lot east of the arena, according to documents obtained by Crain's. Chicago Blackhawks owner Rocky Wirtz would be part of the venture, which could include team offices, parking, a terrace and a green roof.