Furniture store coming to valley
ERIN DWYER
DEVELOPMENTS
Published Tuesday December 11th, 2007
Appeared on page C6
Lane Home Furnishings has decided to bring a store to its customers.
The furniture store has broken ground for a 1,300-square-metre building on Millennium Drive in Quispamsis, which will cater to its many customers in the area who now make the drive to shop at its Fredericton store.
For four years, Lane Home Furnishings has had a store in the capital city.
With a growing customer base from the Saint John area, it decided to expand.
More than 20 per cent of its business hails from Saint John.
"We are down there every week delivering for people coming up here buying," said general manager John Belyea, who will be moving to the area to run the new store. "It's steady."
Belyea believes people in the Saint John area are venturing to Fredericton to buy new furniture because of the limited options in the city - only three furniture stores for a population base of 120,000. In comparison, he said, Fredericton has six stores for a population base of 50,000.
"People down there, they see the ads, they come up, have a look around, see the furniture, like it and end up buying. We're very happy with the clientele from the Saint John area."
Quispamsis was chosen because 80 per cent of the customers coming from the Saint John area live in the Kennebecasis Valley and Hampton area, Belyea said. Most of the rest of the customers come from Millidgeville.
"There was land available and it's a good location, visible from the four-lane there. And that area is growing up."
The new store, which will employ 10 to 12 full-time people, will be located next to A-1 Auctioneers.
"It's just an area that is going to continue to grow up along that street," Belyea said.
The new store is slated to open in March.
In operation since 1912, Lane Home Furnishings began in Mississippi and is owned by Furniture Brands International, which also owns Broyhill and Thomasville.
flip-no-more pet dish
Dianne Craswell's cat kept flipping over his food dish.
Tired of cleaning up the messes, she went looking for a solution. She searched pet stores, but found nothing.
So Craswell, of St. George, decided to solve the problem herself and designed a flip-no-more pet dish that uses suction cups to attach the dish to the floor.
"My cat no longer bothers to flip or spill his dish," said Craswell, one of this year's winners in the What's Your Big Idea contest, part of Enterprise Saint John's Emerging Entrepreneurs Venture Forward Business Competitions sponsored by Aliant.
To enter the competition, participants were asked to design a new or improved product or service that met at least one of the following five goals: offer something new to customers; address a current problem; increase benefits to customers; improve product design or functionality or save money.
Stephen Kopps and Monica Adair, architects with the ACRE Collective, also won for their idea to design sustainable affordable housing. They'd like to assemble a design team to create a prototype building that would be a model for energy efficiency and affordability in Saint John.
"What will Saint John's legacy be for the years of environmental awareness?"
Kopps and Adair asked in their submission. "The buildings we design today are those we will occupy for the next 50-100 years."
Other winners included Garrett Tonge, a business marketing student at NBCC-SJ who wants to create a service for people who need access to important information in a hurry; Emilie Thomas, a business student at UNBSJ, who plans to design a system to encourage people to shop locally; and Jean-Claude St. John, another UNBSJ business student, who is looking to revolutionize how families use train travel.
Supporters of the program are the Atlantic Canada Opportunities Agency, the New Brunswick Department of Post-Secondary Education Training and Labour, and Enterprise Saint John.
market intelligence
A seminar this week for emerging entrepreneurs and small businesses will give them the scoop on how to find out what their customers are thinking.
The market intelligence seminar will tell them where to collect data on trends in the industry and what the competitors are doing and how to use the information to grow their business.
The seminar will be held Thursday from noon to 1:30 p.m. at the Business Resource Centre, 40 King St. Register by e-mailing
[email protected] or by calling 648 - 4640.
Erin Dwyer writes the Developments column for the Telegraph-Journal. It appears Tuesday. If you have an item or suggestions contact us at
[email protected] or 1-506-645-3338.