AUSTIN | Project Updates Thread Part II

[hereinaustin]

Is this the site adjacent to Austin Music Hall?

[LoneStarMike]

More info on this project:

Viceroy Hotels’ Founder to Launch New Proper Hotels Brand

Launching today, Proper Hotels is a new lifestyle hospitality brand that will attempt to bridge the luxury mindset of a brand like Viceroy Hotels with the quixotic underground spirit of ones like Ace Hotel or 21c Hotels. Opening first in San Francisco’s Mid-Market neighborhood at the end of 2015, Proper is the brainchild of CEO Brad Korzen, the founder and former CEO of Viceroy Hotels.

[SNIP]

In Austin, scheduled for opening in mid-2017, the Austin Proper will be a new 35-story, 250-room contemporary high-rise hotel. It’s located at the Green Water Treatment Plant redevelopment that’s extending the borders of Austin’s buzzy 2nd Street District.

“Green Water Treatment Plant is a great example of an innovation district,” says De Lowe. “It’s a warehouse district that’s now the center of the booming downtown Austin area in the southwest quadrant that’s walkable with great retail, offices and restaurants, etc.”

The 120 residential units will be called The Residences at Austin Proper.

Their website is properhotel.com. Here's a link to the Austin page.

Another partial view of the building:



http://properhotel.com/images/aus-building-future.jpg

I like their clip on youtube

• Video Link

[pscajunguy]

Nice, indeed!

[pscajunguy]

Originally Posted by JoninATX

I was thinking that this 250 room at Austin Proper, could be that 21C Hotel that has recently emerged back from the dead.

Now that we know what it is, I understand why they have two pools - one for the hotel guests and one for the residents.
This part of town is going to be joy to walk around in - kind of like our own little version of Paris, in an Austin kind of way. And if this building looks anything like these renderings, once it's built, it's going to be an incredibly beautiful and iconic building! It may not be the 21C, but it may turn out to be just as good. The additional rendering from their website shows that they are paying a lot of attention to detail so that this building will be truly unique. (Oh, those balconies! Oh those transitions! This is not just a building; it looks to me like from just about any view, it will look as if it were a sculpted piece of art!) Austin is really growing up, fast.
I think that this part of downtown will be an amazing way to connect the gritty nightlife of the Warehouse District to the East with the eclectic artsy chic of West of Lamar. (And West of Lamar always had a lot more going for it than the little Rainey Neighborhood that lots of us kind of miss, but WELA, or whatever it is destined to be called, will ALWAYS be there!) Guys (and gals and others), just chew on that for a while. I think we're witnessing the birth of a part of town that will put Austin on the map every bit as much as F-1 and SXSW, and probably for a lot longer!
Kevin, maybe we can have a new thread for this one. It certainly deserves one, if not just to let the developers know how badly we want it!

[scraperwill]

Austin Proper is 373' tall

[paul78701]

They'd better be breaking ground on Austin Proper soon if they're really shooting for a mid-2017 opening!

[Syndic]

Still not enough renderings to form an opinion on this, but San Francisco, Los Angeles, Santa Monica, and Brooklyn aren't bad company to be in. So I'm hopeful.

[GoldenBoot]

Originally Posted by scraperwill

Austin Proper is 373' tall

To the roof or overall architectural height? That seems a bit short considering there is a residential component.

[wwmiv]

Originally Posted by scraperwill

Austin Proper is 373' tall

That's it, really?

[Tech House]

Originally Posted by Syndic

S...San Francisco, Los Angeles, Santa Monica, and Brooklyn aren't bad company to be in. So I'm hopeful.

Yeah, that was a nice list they flashed at the end of the video.

So, how does that taste, Chicago?
Hey Portland, is it raining again or are you crying?
Suck on it, Seattle!
Kiss our grits, Atlanta!
Eat our dust, Denver!
That moon over Miami belongs to Austin!



PENALTY, EXCESSIVE CELEBRATION!

[KevinFromTexas]

Originally Posted by hereinaustin

Is this the site adjacent to Austin Music Hall?

No. The Austin Music Hall sits on the north side of that block. This tower will be on the south side of it.

[MichaelB]

Originally Posted by JoninATX

I was thinking that this 250 room at Austin Proper, could be that 21C Hotel that has recently emerged back from the dead.

I don;t belive so. ( happy to be wrong) 21c is kinda a family company out of Louisville. (It's Bourbon money.) I think they are more interested in a different vibe. They are into Art Collecting and got into the Hotel bizz as a way to display their Art. At the end of the day... ( and this part is just a personal guess)... I think 21c was a fun thing to do, and I don't think thier hearts were really about building a large hotel chain, but more of an organic growth.

They don't need the $$! LOL!

[LoneStarMike]

^^ Yeah, it's clearly not a 21c hotel because that one article said:

Proper Hotels is a new lifestyle hospitality brand that will attempt to bridge the luxury mindset of a brand like Viceroy Hotels with the quixotic underground spirit of ones like Ace Hotel or 21c Hotels.

The fact that they're comparing their brand to 21c would indicate Proper Hotels and 21c Hotels are two different brands.

[ToTheSky]

Exactly adjacent to. They sit on the same block and will be divided by the equivalent of an alley. That is unless I don't understand the definition of adjacent. They won't be touching each other, but there will be nothing standing in between them either.

[hereinaustin]

Originally Posted by KevinFromTexas

No. The Austin Music Hall sits on the north side of that block. This tower will be on the south side of it.

Originally Posted by ToTheSky

Exactly adjacent to. They sit on the same block and will be divided by the equivalent of an alley. That is unless I don't understand the definition of adjacent. They won't be touching each other, but there will be nothing standing in between them either.

I think we're actually all saying the same thing. Thanks for confirming, Kevin.

Any idea if it will use that entire block? From Google Maps that looks like a massive lot!

[IluvATX]

Originally Posted by hereinaustin

I think we're actually all saying the same thing. Thanks for confirming, Kevin.

Any idea if it will use that entire block? From Google Maps that looks like a massive lot!

Out of the 4 Greenwater lots this is the northwest one. It appears the smallest on Google maps if you extend 2nd street and it is very adjacent to the AMH.

[Syndic]

This is way better than what I was expecting to be built on that half-block lot.

All of the renderings showed a tiny boutique hotel there. This isn't tiny.

[ahealy]

literally, this is the best looking building Austin is getting right now....outside of The Independent.

[MichaelB]

Originally Posted by ahealy

literally, this is the best looking building Austin is getting right now....outside of The Independent.

Agreed. What really smart is how it step back in layers to allow beter views around the neighboring building.!
Fingers crossed.

[pscajunguy]

Originally Posted by ahealy

literally, this is the best looking building Austin is getting right now....outside of The Independent.

Actually I like this one a lot better than the Independent. The Independent looks like a lot of other buildings, albeit, nice, although it will be a great focus for a tall building in SW downtown. This is the first one I think I've ever seen with the trestle designs on two sides and then a huge amount of transitional step backs on another. I love it! I hope they have something nice on the first floor, and it will be a slam dunk. Particularly something nice overlooking Shoal Creek.
Now if we can just get the Chaindrive transferred to one of the dark little backstreets South of Sixth about three or four blocks West of Lamar, and I'll be I heaven. LOL.