Live Nation Canada president has high hopes for new ByWard Market club
"It is a big investment for us, but it feels like the stars aligned. Itâs the perfect location,â Ottawa-born Erik Hoffman says.
Lynn Saxberg, Ottawa Citizen
Published Oct 26, 2024
The live-music venue coming to the ByWard Market area in 2025 will be a two-level concert hall with a capacity of 2,000 people, Erik Hoffman, the Ottawa-born president of Live Nation Canada, said during a hometown visit this week.
He described the project as an âoverdue spaceâ for Ottawa and the continuation of a model launched in Toronto with History, the 2,500-capacity nightclub thatâs the result of a partnership between Live Nation and music superstar Drake.
Like History, the new club will designate the ground-floor space in front of the stage for a general-admission audience (i.e. standing or dancing), but also offer seating on the upper level.
âItâs a model that a lot of music fans really love,â Hoffman said, pointing to its popularity in Europe and the United States. âItâs sort of a soft-seat theatre with the soul of a nightclub. We feel it will be hugely successful here.â
In Ottawa, the new club is a partnership between Live Nation and the National Capital Commission, but it will also be open to independent promoters who donât work for Live Nation.
âIt will be a local venue open to local promoters,â Hoffman said, name dropping Bluesfestâs Mark Monahan and Spectrasonicâs Shawn Scallen as examples of Ottawa promoters whose shows would be welcome.
Construction on the venue is scheduled to start this fall, Hoffman said, with an âambitiousâ opening date targeted for late 2025.
For the man who described himself as a music-industry âlifer,â the new venture marks a full-circle moment, he told an early-morning crowd gathered at Ottawa City Hall for Mayor Mark Sutcliffeâs monthly breakfast event. The journalist-elected-mayor dusted off his interview skills for a fireside-type chat with the music exec.
When the conversation turned to his start in the industry, Hoffman reminisced about his teenage years as the house sound person at the Pit, a long-gone Rideau Street basement club.
âItâs full circle in that it was one city block from where weâre planning the new project,â Hoffman said.
Hoffman was also a key partner in PRS Concerts, the independent Ottawa concert-promotion company of the early 2000s. He helped design and operate the former Capital Music Hall, a 1,000-capacity Rideau Street venue that lasted a couple of years in the mid-2000s before it was torn down to make way for condo towers.
Hoffman believes itâs the ideal time to launch a new music venture in Ottawa. The live-music industry is a rapidly growing part of the Canadian economy, and Live Nation is on track to rack up another record-setting year.
âWhy would we not invest here?â Hoffman said, noting that a spacious club was âquite clearly a segment thatâs missing from the market in terms of venues.â
He sees a vibrant downtown economy growing along with a new venue, as well as the development of a downtown arena for the Ottawa Senators.
âItâs a very exciting time,â Hoffman said. âThe fact that investment is on the doorstep says to operators like us (that) weâre in it together. Iâm also hoping this is the beginning of a kickoff for folks to open new small clubs, too.
âSomethingâs going on here,â he added. âWe see restaurants opening and creativity coming to life in other segments of the business. It is a big investment for us, but it feels like the stars aligned. Itâs the perfect location.â
The new venue will occupy the commercial space at Rideau Street and Confederation Boulevard that formerly housed a Chapters bookstore. Empty since 2022, itâs located next to the Rideau Centre and the ByWard Market and easily accessible by public transit.
NCC specifications peg the size at 3,805âŻsquare metres of space above ground, with an additional 2,230âŻsquare metres of basement space. Live Nation Canada reached a deal to lease the space from the NCC last spring.
As for the cityâs role in fostering the music business and nightlife economy, Hoffman said it was off to a good start because different facets of the industry already worked together.
âThatâs very unique to Ottawa,â he observed. âThereâs a feeling of moving ahead together.â
But he also cautioned the mayor to reduce the red tape and âirritatingâ bylaws.
âCities always ask what can we do and thereâs funding and all of the things that are obvious answers, like putting money into the arts. But itâs also, âGet out of the way.â Letâs not have a bunch of policy and irritating outdated bylaws get in the way.
âIf you really want to be a music city, if youâre actually serious about it, letâs not get hung up on the things that irritate creators, and thatâs way too much policy and red tape to do anything. That was traditionally a problem here. I think itâs changing now.
âBut thatâs what you can do to help. Set the table for it to happen and then watch the creators do what they do.â
https://ottawacitizen.com/entertainment/local-arts/live-nation-canada-president-byward-market-club