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Originally Posted by austlar1
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From the ABJ article today.
San Francisco online-survey company QuestionPro moved its headquarters to Austin after finding it too difficult and costly to make a big hiring push in California's Bay Area.
“We need to be in a city where we can scale and grow,” QuestionPro founder and CEO Vivek Bhaskaran said. “The Bay Area is too high priced, but price-to-valuation is a better description of the situation.”
He said if employees’ rents are going up at 10 percent then they need a similar increase in their salaries, with some already devoting half their income for rent payments in the Bay Area.
“We are beginning to scale the team, and we can’t scale at these rates,” Bhaskaran said. The company had about 20 employees at its San Francisco headquarters on Market Street. With the move to Austin, the company plans to grow its workforce to 100.
“The economics of the Bay Area are not sustainable,” said Bhaskaran, who founded QuestionPro in 2005 and moved the company’s headquarters to San Francisco in 2011.
“The Bay Area has nicer weather, there’s no question about that. But economically, we could not make it work,” Bhaskaran said.
QuestionPro, with more than 3.5 million users, counts among its clients Visa, Amazon, Intel, Netflix, Google and Facebook.
So why Austin?
Much of the team has West Coast roots and were willing to move to the Texas capital, Bhaskaran said.
“Austin is the perfect tech-friendly city for QuestionPro to place our roots and to drive our business to the next level,” Bhaskaran said. “It offers a mix of vibrant startups, incubators and classic technology corporations that we’re excited to be a part of.”
He’s also confident that QuestionPro can attract new hires to Austin as he builds the company’s workforce. The company had considered Dallas and Houston, but Bhaskaran said attracting the tech talent the company seeks to those cities was a “nonstarter.” Still, Texas has been a popular destination for Bay Area companies and residents leaving California.
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Bhaskaran’s assessment of hiring in the Bay Area is echoed by other entrepreneurs and executives who have decided it’s time to leave California. Last year, Chubbies Shorts Co. also moved its headquarters from San Francisco to Austin, sharing the news with customers in an email that sported the subject line, “The sun is setting on SF.”
Caring.com CEO Jim Rosenthal moved his company’s headquarters from San Mateo to Charlotte, North Carolina, saying, “We struggled a lot to hire in San Mateo. At times, I felt like I was banging my head against the wall.”
Even companies committed to remaining based in the Bay Area are finding that they need to expand outside California. San Mateo fintech Tipalti said that it will open an office next month in Vancouver, Canada.
Jason Gardner, CEO of Oakland fintech Marqeta, told me this week that his company will open an office in another city as it seeks to boost its workforce from 370 to close to 500 by the end of the year. He was tight-lipped on details except to say the expansion city will be unveiled in the next few months.
“The greatest developers in the world, the greatest talent for tech is in the Bay Area, bar none. But it’s definitely gotten more difficult,” Gardner said. “Every company in the Bay Area, whether you’re Facebook or Google or you’re Marqeta, is dealing with rents that are extraordinary.
“It’s difficult to buy a house and grow a family here, so that’s a factor. But it’s not the main factor,” Gardner said of his search for an expansion city. “We’re a global company. That’s really the basis of it. How do we begin building around the world?”