Quote:
Originally Posted by Ridgeside
How do you regulate a use like Starbucks without adversely affecting a P.J.'s? One may be "national" (Starbucks) and one may be "local" (P.J.'s) but they are the same use. I quote "national" and "local" when in reality, P.J.'s aspires to be a worldwide brand and has franchise locations overseas.
It is after all a Land Use regulation, not a Brand Use one. Thoughts?
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I'm not even sure if PJ's is there, but if it is, it's inside the grocery store. Thus it's impact is limited -- maybe someone can tell me if I'm right or not. I might be thinking of another place.
Per your question, I think it's fair and reasonable to choose local brands over national brands in terms of who opens up in a residential neighborhood. Local brands are part of our character, and our character is something worth protecting -- not just for commercial reasons but definitely partly for commercial reasons. People visit here and live here for a reason, and it's not because we have Starbucks -- it's because we have other, interesting flavors and options that are uniquely our own. So people should get a say.
One only has to think about how people can appreciate the "local" character of Dat Dog (for example) opening a new location Vs. Applebees opening at the same spot. Try opening Applebees on Freret St or Magazine...
A brand is a huge part of a consumer-facing business and companies spend billions on defining/marketing their brand. So if the people in a neighborhood don't want a certain brand like Applebees moving down the block, then I think that it's a fair criticism. Some people go too far and some people don't care at all, but it's a debate that should have some impact on how land is used. Brands are not innocent victims here. Too much thinking, strategy, and money is spent to manipulate people's thinking for me to think all brands are the same or should be judged equally.
What if Trump tried to open a "Trump's Greatest Coffee" shop there? Put his face and name all over it. Some might be cool with it, but I'm sure plenty of neighbors in the Marigny would say no find someone else.