I was there this afternoon as well, actually. I'll agree that there are similar products at Rainbow, or Natural Food Pantry, or Market Organics, but I expected that and I don't mind "healthy" competition (pun intended).
The place was quite busy again, but not as busy as their opening week though. I've been back there a couple of times and I think it depends on the time and day when the crowds come through. I can't say I saw any Land Rovers or Mercedes Benz-type shoppers, but I did see lots of families and students. The Land-Rover/Mercedes Benz-type shoppers may have been at the Sporting Life buying some high-end sports gear while I was there
As for a comparison with the States, I've been to Las Vegas and NYC locations, as well as a few Toronto locations, and I can confirm that our location is slightly smaller. In the States, they don't have to contend with the LCBO, so they sell wine and other liquor, and there is a larger focus on vegetarian/vegan product offerings. They also sell other random products like records (LPs), and have more clothing products in a larger health & body section. I noticed this more-so in Las Vegas, actually. The NYC location at Columbus Square is quite horrendous and I would even say smaller and more confusing than our location - I'd much prefer to shop at Lansdowne, tbh. The newer Toronto locations are similar in size to our own and have very similar product.
* One cool thing I noticed recently was that the Avenue road location in Toronto starting selling our local
Harvey and Verns soda pop