Quote:
Originally Posted by deasine
I think Air Canada's attempt is unusual. Without reading the information, as a consumer, I wouldn't know if they are using this as an adjective or a service, and if it is a service, then how does this distinguish between Concierge and Signature. AC isn't being consistent either as Business Class and Signature Class is often used interchangeably (try booking a ticket). I think there's a bit of work needed to make this a real value add to the industry.
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Signature is the premium brand name for Air Canada:
- Signature Service is all the ground based stuff: exclusive checkin, concierge personnel, fancy car for tight connections,
- Signature Class is the onboard product and services available on wide body aircraft. This includes the seat, the meal, etc.
- Signature Lounge is a combination link between the aircraft and the ground services. Pax get a made to order meal and much wider selection of beverages than what can be loaded onto the airplane. Once airborne, the pax get as much sleep as possible by skipping the onboard meal service. The pax can get a light breakfast close to arrival or they can get a meal in the arrival lounge if flying into LHR.
Tip of the hat to AC team coordinating the rebrand to Signature. They did all the tough work under the old brand of International Business Class. This in contrast to UA who released Polaris far too soon before the kinks were worked out.
The YVR connection to this thread. Full rollout of the Signature brand (e.g. lounge, car ride, all the bells and whistles) works very well on the TransPac services and lengthy TransAt flights.