Sacramento: 301 Capitol Mall: A New Plan for The Towers Site

[mechanico]

Originally Posted by brandon12

^you are right that he could work the Bee a little better. He did have them eating out of his hands until the Bee broke the story that he would be seeking a subsidy for the hotel.

I think the bee has been looking for evidence that Saca is in over his head. There was also the uproar over Arena financing. Saca, making his case for funding, shot himself in the foot. Here are the comments he made to the Bee that I think were mistakes on his part.

Condo high-rise seeks subsidy
Proposed $11 million from city would help furnish posh hotel.
By Mary Lynne Vellinga - Bee Staff Writer

Caught between rising construction costs and a slumping housing market, Saca has seen the budget for his $500 million project, which would be the tallest residential structure on the West Coast, tighten.

A few months ago, Saca began negotiating with the city for a subsidy, something he said he had previously viewed as "a last resort."

"We absolutely need it," he said. "What's happened is our construction costs for the project have gone up well over $100 million from last year."

"It will get built; it's getting built. The question is whether John Saca makes any money at the end of the day. I could go through all this and end up making less money than I would have building a little Walgreens on the corner."

[mechanico]

Originally Posted by innov8

About the add. It was good that it says homes and not condos or units. The Condo market is dead and people are tired of hearing about it. He should lose the "last chance" talk. It's been way over used in the last year and it is turning people off. If He's going to use that kind of marketing he should say something like "only 10 Homes with sunset views left in final preconstruction phase." I'd also refer to the homes as "pieces of the skyline" instead of homes or real estate.

Also, people associate "high $300,000's" to "$399,000" as they have been watching sign spinners flash those type of numbers for a few years now. They should use $368,000, which is what they start at.

"Last chance to buy at preconstruction prices in the High $300,000's", sounds like every other condo advertisement out there.
Those type of adds are starting to make people gag.

[mechanico]

I know it's one post after another. I'm just going to constructively critisize and post my thoughts on the project as they come. I'm sure Tower District will pop in any time to call me an idiot or a prick and thats when I'll stop.

Untill then.......

He's selling "luxury pieces of the skyline" to the Sacramento sudo-wealthy .
An image of luxury for those types would be a massage in a room, with an incredible view, and a refreshing breeze blowing through it. Twenty years of vacation commercials have given people this relaxing image.
If I were Saca I might refer to the Delta Breeze in some of the marketing.
It's a kind of refreshment thats purely Sacramento.

[mechanico]

The commercial units are on the lower levels and after that it's all residential units, right?

[innov8]

Well mechanico... you have several ideas but in my opinion
they are not sexy. Anybody in the Sacramento Valley can
get a Delta Breeze. I use to work in marketing and the best way
to lure someone thru the door is to offer an image but not get
too specific, that way more foot traffic comes thru the door.
Offering a wide price range is one way to doing that.

You have alot of questions... you should study the web site
or better yet go to the office on 455 Capitol Mall and hit'em up

[aufbau]

Majin, I like the delta breeze idea. This place isn't the surface of the sun, contrary to popular opinion on the coast; just for 4 months out of the year

[mechanico]

Marketing two towers was a mistake for obvious reasons. When people hear towers they think, well, twin towers. Saca should change the project slightly and rename it.

[mechanico]

Originally Posted by innov8

Well mechanico... you have several ideas but in my opinion
they are not sexy. Anybody in the Sacramento Valley can
get a Delta Breeze. I use to work in marketing and the best way
to lure someone thru the door is to offer an image but not get
too specific, that way more foot traffic comes thru the door.
Offering a wide price range is one way to doing that.

You have alot of questions... you should study the web site
or better yet go to the office on 455 Capitol Mall and hit'em up

Perfection in a little black dress and diamond knecklace, moments from a night out, looking out at a sunset, hundreds of feet in the air as the breeze blows through the curtains...... sexy.
A Delta breeze flicking at that hem line. Association....

[mechanico]

Originally Posted by aufbau

Majin, I like the delta breeze idea. This place isn't the surface of the sun, contrary to popular opinion on the coast; just for 4 months out of the year

Sorry, I'm not Majin in disguise either.

[mechanico]

Originally Posted by mechanico

Perfection in a little black dress and diamond knecklace, moments from a night out, looking out at a sunset, hundreds of feet in the air as the breeze blows through the curtains...... sexy.
A Delta breeze flicking at that hem line. Association....

Oh, and it was really hot that day too.

[mechanico]

Originally Posted by innov8

You have alot of questions... you should study the web site
or better yet go to the office on 455 Capitol Mall and hit'em up

Yes, I've looked at the website and found it to be pretentious. Saca has always portrayed this project as adding SOME "polish" to Sacramento. This was another mistake of Sacas, Inov8 you have the marketing experience so I'll let you explain.

[mechanico]

Sorry about all the post.I'm just trying to catch up to inov8's 2100+ posts. I need atleast 5.5 post a day for the next year.

[mechanico]

^
I was being a prick with that last post, J/k.

[TowerDistrict]

Originally Posted by mechanico

I know it's one post after another. I'm just going to constructively critisize and post my thoughts on the project as they come. I'm sure Tower District will pop in any time to call me an idiot or a prick and thats when I'll stop.

Untill then.......

He's selling "luxury pieces of the skyline" to the Sacramento sudo-wealthy .
An image of luxury for those types would be a massage in a room, with an incredible view, and a refreshing breeze blowing through it. Twenty years of vacation commercials have given people this relaxing image.
If I were Saca I might refer to the Delta Breeze in some of the marketing.
It's a kind of refreshment thats purely Sacramento.

Until you bring up something relevant and not based upon your own cynical speculations, you'll remain this forum's most useless pseudo-market analyst. Between all your contructive criticizing and your posturings of being a contributing member to these boards, you rack up post after post of inane drivel. So if you have any real intention of sticking around as this project is built, save us the pain of wading through your tourette's induced rants and quit being such a prick.

[mechanico]

^ Thanks Tower, I can always depend on you.

[creamcityleo79]

Originally Posted by mechanico

^ Thanks Tower, I can always depend on you.

I actually agree with him. Although your criticism is relatively constructive, it's very subjective and not always based in fact or reality. Between you and POGO you're the lesser of two evils. You're the cane, he's the bowtie!

[mechanico]

^Hell, after that rant even I agree with him. I even outlined his response.

[TowerDistrict]

at least try and consolidate your ranting and give our attention spans a bit more credit.

and is this single block of downtown the bane of your existence or what? there are plenty of other condo projects that are similar or even higher priced than the Towers and Aura. do you not object to those, or find their market non-existent and/or dried-up?

or have you yet to discover the other threads? you must understand by now that a few people on this board find your sole-focus on the 301 block a bit antagonistic. if you really want to paint a broad picture of market collapse, then try and address why these other condo/loft projects are either selling themselves or garnering huge interest lists from the public.

[innov8]

Originally Posted by mechanico

Yes, I've looked at the website and found it to be pretentious. Saca has always portrayed this project as adding SOME "polish" to Sacramento. This was another mistake of Sacas, Inov8 you have the marketing experience so I'll let you explain.

Uh... "polish"?

Originally Posted by mechanico

Sorry about all the post.I'm just trying to catch up to inov8's 2100+ posts. I need atleast 5.5 post a day for the next year.

If a high post count with usless info is you goal, your doing fine.



Oh, and this is sexy

[urban_encounter]

Originally Posted by innov8

Oh, and this is sexy

Uh oh this project looks like it's in deep trouble.