Dallas Business Journal - April 17, 2006
http://dallas.bizjournals.com/dallas...17/story3.html
Euro hotel planned in McKinney
Dallas Business Journal - April 14, 2006
by Sandra Zaragoza
Staff Writer
North Texas travelers acquainted with Golden Tulip Hotels, Inns & Resorts in Europe will soon be able to stay at a luxury Golden Tulip hotel much closer to home -- in McKinney.
Memphis, Tenn.-based Crescent Development Group Inc. is planning a $100 million-plus, "five star" Golden Tulip hotel at Craig Ranch, a high-profile development in McKinney.
The eight-story hotel will likely be associated in some way with The Cooper Aerobics Center at Craig Ranch, a fitness center and day spa that recently opened, says Mark Skoda of Crescent Development Group.
The Dallas-based Cooper Aerobics Center confirmed that it's in talks with Crescent on "a reciprocal relationship for Cooper Spa at Craig Ranch," according to Sarah Grohmann, a spokeswoman for Cooper Aerobics.
Though it's relatively unknown in the United States, Netherlands-based Golden Tulip Hotels Inns & Resorts is one of the world's largest hotel companies, operating 221 hotels in 39 countries, according to the company's Web site. Through various agreements, Golden Tulip manages another 507 hotels.
Golden Tulip is known mainly for upscale hotels. The company has three core hotel brands: Golden Tulip, Golden Tulip Resort and Tulip Inn, a mid-level brand. Golden Tulip's hotels are located in the Netherlands, Europe, the Middle East, South America and Asia.
Bethesda, Md., is the only U.S. market with a Golden Tulip hotel. The Maryland hotel has 75 "European-style" guest rooms, in-room safes, a business center, a restaurant and valet services.
In McKinney, preliminary plans call for a 250- to 275-room Golden Tulip boutique hotel at Craig Ranch, but the size of the hotel may change, Skoda said.
The boutique hotel will boast European architecture and will have a "Euro-centric" approach to lodging. The hotel's restaurants will be "family-friendly," he said.
Asked whether the Golden Tulip project would include condominiums, Skoda declined to comment.
While the developers may ask for incentives from the city of McKinney, he added, the development is being financed through debt and equity and is not contingent on incentives.
'Global orientation'
Crescent and Craig Ranch developer David Craig, president and CEO of Craig International Inc., are in final negotiations for about 9 acres for the hotel project on the south side of Collin McKinney Parkway, across from the golf course and near the Cooper Aerobics Center.
Karen "K.K." Taylor, a senior vice president with Craig International's brokerage division, is handling the land sale to Crescent.
Craig plans to announce the land sale and other details about the hotel during an April 18 press conference at Craig Ranch that will be attended by Hans Kennedie, Golden Tulip's president and CEO.
Golden Tulip and Crescent are also planning a hotel in Memphis. Both the McKinney and Memphis hotels are scheduled for 2008 openings. Golden Tulip has said that North America will be a growth market for its brands going forward.
Golden Tulip's "strategy with their new product is global orientation and European flair," Skoda said. "That is their differentiator in the market."
Local hospitality experts were surprised that Golden Tulip would select McKinney -- and that Craig Ranch would choose a European luxury brand.
Craig said it wasn't that surprising. "When you have the brand of PGA and Cooper Aerobics, we needed a lodging component that was on par -- and Golden Tulip is that brand," he said.
Skoda said Crescent was attracted to McKinney because of "Craig's vision at Craig Ranch," swift progress on the 2,000-acre residential and commercial project and completion of the aerobics center and The Tournament Players Club at Craig Ranch, the only PGA-owned and operated golf club in Texas. The TPC may host PGA events in the near future, Craig said.
Eventually, he added, the golf course is expected to draw its share of visitors, and the highly-regarded aerobics center and the planned Cooper Clinic, a medical clinic, also will attract clients from across the country as well as internationally.
Hospitality analyst Greg Crown of PKF Consulting's Dallas office says currrent demand for hotel rooms in McKinney is limited, and is likely to stay that way.
"I don't doubt that the golf course and the Cooper Clinic has some draw. And it's a very nice community," Crown said. "But what's the demand out there? Where is the commercial business going to come from? It's a growth area and has great growth potential. It's just an unusual choice."
Golden Tulip will have its work cut out for it, as business travelers are more comfortable with brands like Marriott, Hilton and Hyatt, Crown added.
Hospitality veteran Chuck Bedsole, of Alvarez & Marsal Real Estate Advisory Services L.L.C. in Dallas, said that European brands have historically not fared well in the United States.
However, he added, "If there is a time for a European brand and design-oriented hotel, given the growing familiarity, now might be as good a time as any."
szaragoza@bizjournals.com | 214-706-7113
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