Quote:
Originally Posted by MarketsWork
I don't know how much business Zaxby's would be missing out on at this point, AubieTurtle. Restaurants like Zaxby's require a very heavy and steady volume of customers, and I doubt there is enough walk-in traffic in Midtown to make a Zaxby's profitable in Midtown without the "automoble focused suburban plans" to expand the base of customers. I'm sure Zaxby's would love it if they could make it on foot traffic alone, because their property costs would be a lot less without those expensive parking lots. Some day, but not yet...
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I agree with Chris. The point isn't that they should have only foot traffic, it is that many other restaurants in the area are able to be successful in the area with sidewalk facing storefronts and no drive through. If Zaxby's can not appeal enough to people who do not insist on picking up food from their car then it is the wrong market for them and you are correct, they would not be missing out since there is not enough business for them.
I don't know if Zaxby's has enough appeal otherwise. Chick-fil-a use to be exclusively in malls but eventually expanded out of that model. It may be that Zaxby's does have an opportunity if they are willing to be flexible in the physical layout of their stores. If they are not willing and the opportunity does exist (that is, there truely is a market for their type of food with walk-in traffic, which doesn't necessarily mean that person walked from their home/office but just that they walked into the building, perhaps after parking in a deck), someone else will make use of the opportunity. Their gain will be Zaxby's loss. I certainly hope no one would advocate making midtown more suburban just so they can get their Zaxby's fix.
This is a funny discussion because I noticed while watching a Zaxby's commerical that the store is designed to look like something more traditional with a entrance on the front but you can't actually walk in that way. I have no idea if the store in the commercial is typical of the stores they build, but the design of the front of the store looked like it was pretending to be something its not, much in the way that cars trying to look upscale old timey would design the trunk to look like it had a spare tire attached to the back, even though the actual spare was a donut under the floor of the trunk. The design isn't for function but rather to give the impression of something that was functional on a product they wish to have a mental association with.