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I think you're digging too deep. It's a development proposed by the Asian Alliance that is aimed at an Asian demographic. Having an issue with the name of the development makes no sense IMO.
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I agree. My understanding is the Helotes area has one of (if not
the) the highest concentrations of pan-Asian citizens in the city. You may not notice it, but they're there. So if you're going to build a project aimed at a demographic, naturally you'll put it where you already have a good concentration instead of a place where nobody goes.
I think the Alamo Asian Chamber of Commerce and the Chinese Chamber are working to create a more visible mass of Asians, which in turn attracts more. Personally, I think it's a great idea.