Quote:
Originally Posted by BrianTH
The comments to that article are hilarious. Some people reacted very negatively to the line: “We’re trying to bring New York hip and cool to Pittsburgh." But if you ask me, a truly self-confident city would not react so defensively to that sentiment.
|
True, they shouldn't react so insecurely; BUT, it has always been a personal pet peeve of mine when anything remotely cutting edge/urban is referred to as New York style such as lofts. It does seem like the marketers are trying to describe something they have no frame of reference to so in their minds there is some kind of dialogue like "Ooh, fancy industrial space; Just like those progressives up thar in New Yark City!"
At least that's the way I envision it. Using lofts as an example, I think it would be much preferable to talk up a particular building in its significance to Pittsburgh history and name it/market it accordingly to local importance and character.
I hope that made sense.