I didn't know that making fun of Sterling Bays utter lack of creativity (I mean they named their company fucking Sterling Bay, sounds like a brand of farm raised cod fillets) would chafe every Chad in Chicago so badly...
Quote:
Originally Posted by BuildThemTaller
You all know there used to be a steel yard there, right?
I swear, the battles some people decide to pick. Like seeing Don Quixote charge a windmill in the 21st century. I'm glad so many have found a place to get angry over the smallest of things.
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That's the thing though, Finkl never was and is not a steel yard. Finkl steel is manufacturer of die cast steel parts. They are absolutely NOT a steelyard. A steelyard is a place where steel stock is stored out in the open. Almost all of Finkls property was built up with foundry buildings, not open steel yards. Why? Because they weren't a fucking steel yard, they are a die cast foundy.
It's utter bullshit, the entire name sounds like they didn't want to waste $20k on a marketing budget despite the fact that this is a multi billion dollar project. Maybe it's legit to call it Lincoln Yards if they meant to name it after the Sims metal management scrapyard, but I don't think scrapadero rodeo is exactly the vibe they were going for here...