IKEA's area getting active
Neighbours start to open shops
If you were to ask Yogi Berra about the nearly four-month-old IKEA store in south Winnipeg, baseball's most famous quipster would probably say, "Nobody goes there anymore, it's too crowded."
He'd be sure to get an argument -- as well as overwhelming agreement -- from the retailers in the midst of setting up shop in the Seasons of Tuxedo development next door.
Bouclair Home is the first of IKEA's neighbours to throw out the welcome mat. The Montreal-based home furnishings store will have a soft opening on Monday for its first Manitoba location and its grand opening two days later.
Sandra Bracken, Bouclair's vice-president of marketing, said customers at its 8,000-square-foot store will be very similar to IKEA's.
"We're going after the value shopper who loves fashion. Fashion is taking a page from clothing. People want their homes to be fashionable. They do so much entertaining in their homes, they want to feel good there," she said.
Bouclair has experience sharing real estate with the world's biggest furniture maker in both Boucherville, Que., and Coquitlam, B.C.
"There's a lot of growth and development (in south Winnipeg); it's a location that is very conducive (to good business) for a home retailer. We feel Winnipeg is underserved in the home-fashion area at a value price. We felt we needed to be in that area," she said.
Bouclair has more than 115 locations across Canada and will look to expand further in Winnipeg if the right real estate becomes available, Bracken said.
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