Speaking of nightclub openings .....
Bob Shallit: New nightclub in race to open by New Year's Eve
By Bob Shallit
[email protected]
Published: Saturday, Dec. 20, 2008 | Page 6B
Mason Wong stood Thursday amid the construction chaos at his new downtown nightclub site.
Workers were installing wood paneling, applying stucco and sanding floor tiles at the Mix Downtown, set to open soon atop the art deco-inspired former Firestone building at 16th and L streets.
"You look at this now," Wong said, "and think, there's no way we'll get done (in time for a New Year's Eve opening). But we'll get there."
Truth is, getting the Mix finished by Dec. 31 is a challenge. But a tougher test may be keeping it open in this tumultuous economy.
Wong, a youthful-looking 48, acknowledges all this.
But he thinks the Mix will stand out from the crowded pack of downtown nightclubs scrambling for survival.
One distinction is its target market. His nearby Park Ultra Lounge attracts mainly twenty-somethings. As do most other downtown and midtown clubs.
"We're skewing slightly older here," he says. The music will be from the '70s and '80s. More disco than rap.
Wong hopes to lure a more sophisticated crowd with rotating cocktail themes, including martini nights, wine tastings and champagne specials.
His 8,000-square-foot space will also have an "older" feel, he says, with extensive use of "distressed" wood salvaged from area barns, then bleached for an ocean-weathered look.
Modern accents will include green and yellow leather seating and a LED-lit tower above the outdoor "small plates" dining area.
Of course, Wong has a name for the Mix's eclectic look.
"I call it California Malibu-y, hip casual."