Quote:
Originally Posted by GoldenBoot
Rankings by Trip Advisor, Expidia, Yelp, and the like are not the standard in actual star rankings. ILUVSAT listed the two widely recognized lists considered to be the gold standard by the hospitality industry.
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There's a difference between diamonds and stars. Diamonds are a ranking by AAA, and stars were a Mobil Travel (now Forbes) designation. So far as I know we only have 4 diamond hotels in Austin (no 5 diamond), a handful of 4 star hotels (no 5 stars) The starred hotels are Four Seasons, Archer, Proper, and Fairmont. Granduca gets an honorable mention.
Hard to say if there's a market for 5 star luxury here. Much of what Austin is known for is a specific kind of high-gloss casual service -- which is unique and becoming reknowned around the world -- but also doesn't necessarily fit the classic definitions of luxury. Will people come to Austin looking for something that's kind of intrinsically NOT Austin?
Interestingly enough, the next generation of towers that we're discussing (even aside from this particular one) are clearly indicating we're a much higher profile city than even maybe we think we are. Not just in how each tower looks separately, but also in the aggregate -- that there's THIS much activity going on -- during a PANDEMIC -- suggests something bigger is happening in Austin. I feel like we've lept over some major stages of development in the span of a couple of years and are in "global asian city" territory all the sudden. So . . . just as a speculative amenity, maybe a 5 star is one of the things we'll need by the time our next transition period is done.